In the United States Boardercross is represented by USASA, and USSA. These groups help athletes achieve their dreams and become Olympians. Both groups offer numerous events that earn athletes FIS points that decide who gets invited to be on the United States Snowboard teams for larger events like the World Cup and the Olympics. Boardercross has been around since 1991, invented by Greg Stump, who believed in making a motocross like snow sport. In 1996, boardercross debuted at the Winter X Games for the first time. This gave the new discipline world recognition. In 2006, boardercross entered the Olympics as an actual event. In the Olympics, it is called Snowboard Cross.
Snowboard Cross, Super Pipe, and Slopestyle are the three events that had taken place at the X Games since it debuted in 1996. Tim Reed the senior director of content strategy, removed boardercross from the schedule in 2013. Reed said, “There wasn’t one single factor that led to this decision. It just comes down to filling the schedule with how much we believe we need to make the event enjoyable to the fans and deliver on what we need from a product standpoint.” Athletes in the sport like, Nate Holland experienced a decline in sponsorship when this decision was made. It is hard to be a competitive athlete and having a platform like the X Games is a huge way to gain attention, and sponsorship.
There are companies like Transition Snowboarding and ISTC, which are designed to help athletes achieve their goals in this discipline in every way possible. They have Face book and Google + as social media veins to the community. The social media they use is very effective and full of great information that keeps athletes and viewers alike up to date on all news. Transition Snowboarding is active on Instagram keeping inspiring photos and videos of atheletes in SBX. These social media outlets work to help each company get the word out on things like petitions, and controversies that the boardercross world experiences, they are huge voices for the SBX community. ISTC uses more then one social media outlet, like twitter and helps promote the life of boardercross for all ages. The social media platform allows them to show the athletes point of view and the twitter feed can help the athlete prepare for the conditions of a race on race day, and much more great information about preparing for events.
It is more important then ever for companies and groups of like-minded people to have a “voice.” Social media platforms have become the backbones for creating an environment that is interactive and has a, “voice.” Social media platforms are also pivotal in getting the word out for things like petitions, petitions for boardercross in the Olympics and much more.